Location: London
Employment Type: Full-time
Experience Level: Mid-level

Company Overview:

This is an opportunity to join a dynamic and innovative company committed to delivering several high skills courses. We're looking for a passionate Digital Marketing Specialist to enhance our online presence and drive targeted traffic through effective social media campaigns and Google AdWords strategies.

Job Description:

As a Digital Marketing Specialist, you will be responsible for creating, implementing, and managing our digital marketing campaigns across various platforms. Your primary focus will be on social media channels and Google AdWords to increase brand awareness, generate leads, and drive conversions. You will work closely with the marketing team to ensure our digital efforts align with overall business objectives and brand guidelines.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies for social media and Google AdWords.

• Create, manage, and optimize ad campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and Google AdWords.

• Monitor and analyse campaign performance, providing detailed reports with actionable insights.

• Conduct keyword research and create ad copy to optimize Google AdWords campaigns.

• Manage social media content calendars, ensuring timely and engaging content.

• Collaborate with the content and design teams to produce high-quality creatives and promotional materials.

• Stay up-to-date with the latest trends and best practices in digital marketing and social media.

• Track and report on key performance metrics, adjusting strategies as needed to meet goals.

• Implement A/B testing to improve campaign performance and ROI.

• Engage with online communities, responding to comments and messages to build brand loyalty and customer relationships.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 3+ years of experience in digital marketing, with a focus on social media and Google AdWords.

• Proven track record of successful digital marketing campaigns with measurable results.

• Proficiency in using social media platforms and Google AdWords.

• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).

• Excellent written and verbal communication skills.

• Creative thinking and problem-solving abilities.

• Ability to work independently and as part of a team in a fast-paced environment.

• Certification in Google AdWords and/or social media advertising is a plus.

What We Offer:

• Competitive salary and benefits package.

• Opportunity for professional growth and development.

• Flexible working hours and remote work options.

• A collaborative and supportive work environment.

• Access to the latest digital marketing tools and resources.

How to Apply:

If you are a digital marketing enthusiast with a passion for social media and Google AdWords, we would love to hear from you! Please send your resume, a cover letter detailing your relevant experience, and examples of successful campaigns you’ve managed to info@cavillion.com with the subject line “Digital Marketing Specialist Application – [Your Name]”.

Application Deadline: 30th of July 2024

Cavillion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.